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What is Search Engine Marketing?

In this competitive era, for any business gone online, it’s really important to reach out to millions of people to promote the business, and its products and services. SEM (Search Engine Marketing) is a strategy or process that could be implemented to have greater reach and visibility to any business. Site Galleria is a web design and development company situated in Bangalore, that also offers Digital Marketing services to business. Our Digital Marketing services provide you with relevant traffic and greater visibility in the SERP (search engine result page). We offer various kinds of Digital Marketing services such as Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Email Marketing, Mobile Marketing and more.
Search Engine Marketing (SEM) for Small Business involves online marketing strategies, guidelines, protocols and standards by search engines to achieve high visibility and to be at the top of the search engine page results. Site Galleria provides the best SEM services at affordable packages and it also provides a wide range of services into Web Design and development and also mobile app development.


Comparison of SEO
v/s SEM

SEO is the free or unpaid marketing process to rank the website higher in the search engine results. It is the organic way to bring websites to the top in SERP. Whereas, SEM is the paid marketing process to rank the website higher in the search engine results. It is done through PPC(Pay Per Click) Ad campaigns. PPC is also known as CPC(Cost Per Click).

Site Galleria offers SEM features as below

Directory Submission

Directory Submission is an important part of link building process that derives quality backlinks from already high ranking sites. This results in good SEO score of the website. If you are looking for good directory submission sites, we provide backlinks from the top directory submission sites that helps in getting high quality backlinks from various resources. There are both free and paid directory submissions.

Effective Keyword Research

Keyword research is the most important process in order to have great visibility to the site. The right keywords should be researched based on the number of clicks, competition and should be optimized for any website to have visibility and ranking on the search engine. Keyword research is also primarily required for SEO and PPC marketing. Site Galleria uses the best keyword research tools and keyword research strategies and best practices to power your website and ads.

Social Networking

A social network is a network to connect or build social relations with other people. Vast user presence on social media has made social media a powerful and vital digital marketing platform. It is a cost effective and time efficient strategy. It’s also the best place for the business to get a kick-start and find your relevant audience to target.

Link Building

Links to the website play a major role in ranking of the website. The higher the number of quality backlinks to the site, higher is the opportunity for website to rank in search engine. Link building is the process of getting external backlinks to the pages of the website. It’s just another way for users to navigate different pages within the internet.

Email Marketing

Email marketing is the process of sending commercial messages to your targeted audience via email and is usually sent in a bulk. It is a powerful tool for acquiring, engaging and retaining customers to help your business grow and reach vast audience. Site Galleria implements best Email marketing tools and strategies to accelerate your business.

Organic Links

It’s the best way to get inbound link to your website or blog site. Each organic link is a vote to your site and high quality organic backlinks helps in ranking your site higher. Organic links are result of the great and useful content on your site. We implement the best strategy to build high quality organic links to your site.

Website Promotions

Website promotions are for better ranking in Google, Bing, Yahoo and other search engines. Services that includes are web design, SEO, online reputation management, internet marketing and many other techniques. So focus on these techniques either than wasting lots of time into less effective techniques.

PPC Ad Campaigns

PPC (Pay Per Click) campaigns are the Paid Ad campaigns to market your products and services. Through PPC ad campaigns you pay only for the clicks that you get from a PPC campaign. There are various paid Ads such as Google Ads, Bing Ads, and Yahoo Ads. Through our SEM services, your online presence can generate leads and they can be retargeted with PPC for business conversions.

We at Site Galleria carefully analyze your business requirements and implement the best approach to rank your website higher in the search engine. We provide you with the affordable and best SEM services at competitive rates.